Most technical entrepreneurs are too modest or do not have time or skills available to clearly communicate about their company and the features, application and benefits of their often great products and services.
Our mission in Grand Detour is to discover your core-competences and translate know-how, product features, passion and craftsmanship into consistent branding and communication. Helping you to grow.
Show the market who (why) you are.

Grand Detour’ derives from font memories of a small town in Illinois (USA), nestled in a sharp bend of the Rock River.

The metaphor is that a major detour might turn out to be more interesting than the planned direction.

I like: growth, building brands, creative ideas and concepts, innovation and transparency in communication. As mechanical engineer, with a solid background in technical sales, product-, marketing- and general management, I have relevant experience to be a valuable partner for b-to-b entrepreneurs. This is why I started Grand Detour. 

In my most successful marketing projects I have worked with entrepreneurs that dare to take brave decisions, embrace out-of-the-box communication ideas and embrace a ‘getting things done’ mentality. Aiming for growth.h!

2018 - today 
  Grand Detour
2016 - 2018
  Partner in Brayn Graphic
2013 - 2016
  General Manager EMEA for 
  Assa Abloy
1999 - 2016
  Marketing Director FlexiForce


It starts with 'why'.
People do not buy what you sell, but why you sell it. Tell and show them your drive.


Product Power.
Introduce, highlight and explain your product. From the viewpoint of the customer. What does it do for him or her?


People buy from people.
Internal and external communication will engage suppliers, employees, their family and customers in your brand story.
What if...
Why not...
Suppose that...
Dream big! 

We believe that a product has ambition to be more than just a set of technical specifications and dimensions. 

For example: if the quality and specs of a spring are critical for safe landing of airplanes, then present the complete story about the customer application and do not stop by telling how thick the spring is and from what material it is made. Engage your audience in your solutions and expertise. Show that your spring has serious ambitions!


Find examples of our approach on the Case Studies page.